My Experience:

Strategic thinker and senior leader who creatively uses technology, marketing, strategy, analytics and resources to support innovation and revenue generating business goals. Strong ability to analyze the trends of the market and direct the market research efforts while defining marketing strategies to support the the overall strategies and objectives.

Has planned and organized marketing functions and operations (product development, branding, communications etc.), and ensured they project the company’s unique perception and voice. Strong ability to design and coordinate promotional campaigns, PR and other marketing efforts across digital and multimedia channels while creating a solid network of strategic partnerships.

Has a long track record of successfully completed enterprise scale projects including technology conversions and re-branding through acquisitions, financial adviser desktop development, CRM development, report design and an implementation of a sound release management operational framework and practice. Works under tight business, legal, and compliance driven timelines.

Experience includes:

Agile project development, big data compression and management,  programmatic buying and bidding on many platforms including Facebook, Taboola, Outbrain, Revcontent, etc.,  branded content wire framing and strategy implementation, marketing analytics analysis and SQL query writing,  innovation through ideas and implementation, ad agency management, revenue generating sales strategy implementation, internet and corporate branding standards, client acquisition and conversion, client discovery, search optimization and marketing, social media, process optimization, and process improvement.

Additional Detailed Experience: 

  • Extensive use of complex functions in Microsoft Excel to extract the data and automate maximum reports to save time and increase efficiency.
  • Used various tools such as Google Analytics and VWO to get detailed insights about the visitor behavior and to identify the point of maximum drop-offs.
  • Used supermetrics and visualization dashboards to automate the reports that saved immense amount of time and also provided accurate reporting every hour.
  • Analyzed and improved the various email marketing campaigns based on the subject lines, graphics, open rate, A/B testing, etc. to gauge the effectiveness.
  • Developed and implemented strategies to improve SEM through SEO in order to rank higher in search engines and drive more organic traffic and sales.
  • Improved customer acquisition for each company by utilizing e-commerce platforms such as Amazon, eBay, and Google Merchant Center. 

Ronalytics LLC

          Founder | (August 2014 - Current)

Detailed Experience: 

Founded on the principles of render, recycle, refine and repeat, Ronalytics has served over 20 startups and corporations in a variety of custom service offerings. Each client for Ronalytics is what I like to call a partner. Many agencies are formed on the principle of making top dollar on the penny in terms of their time. However for Ronalytics, I believe in taking a part of what we built and only that. Starting with the pricing methodology which incurs no fixed cost and works on a GUARANTEED revenue increase ranging to the communication funnel which allows our partners to ONLY speak with a founder and never a campaign representative,  which has outlined the true definition of what it takes to work less as an agency and more as a partner with everyone we work with.

Hooked On Phonics

          Director of Marketing | (May 2017 - Current)

Detailed Experience:  

  • Identifying  and leading tests of new customer acquisition strategies by recruiting new marketing partners in new and existing channels

  • Optimizing entire wordpress site through basic PHP and plugin optimization with a target conversion rate of 5% for checkouts

  • Building entire email communication funnel from order follow ups, abandoned cart follow ups and win back and retention campaigns

  • Managing 100+ campaigns on Facebook, Google and Affiliate Partners while increasing website revenue by 45% month over month

  • Managing partner needs including deal negotiations, reporting, tracking, offer setup, general client support on 15+ CPA affiliate channels

  • Providing continuous flow of performance feedback to optimize our hosted offer landing pages and creative materials

  •  Focused on increasing app installs from 50 per day to 200 installs per day for the new Hooked on Phonics app through various channels

  • Providing input and recommendations on digital and mobile product, on-boarding, and conversion enhancements

Boredom Therapy

          Marketing Manager | (November 2016 - May 2017)

Detailed Experience: 

  • Managing 3,000-5,000 + outreach campaigns with real time bidding for prospect placement of ads to drive traffic for strategic revenue gains through arbitrage. 
  • Managed 1000's of campaigns daily on platforms such as Taboola, Outbrain, Facebook, Yahoo Gemini, Revcontent etc., while chasing high level KPIs such as rock bottom CPCs and CPMs. 
  • Developed a strong sense of knowing which publishers and sites are good to be white-listed versus sites and publishers performing poor enough to be blacklisted. 
  • Curating content based on data mining down to what word combo has provided for a higher open/click through rate while testing other variables in a different environment.
  • Disrupted the current Facebook algorithm by helping build a work around for multiple campaigns to run without having overlap in audience triggered by time and target segmentation.
  • Proposed a plan to increase email acquisition from 100 emails a day to over 1500 per day from building out a new template as well as installing a new acquisition strategy for the publisher.
  • Revenue in week 2 of ads after a new method of data mining I created went up for many of the dormant campaigns by an average of about 32%, highest of the year on dormant campaigns.
  • Worked on driving target audiences to deliver target cost per results by aggressive scaling and bidding technqiques requiring round the clock attention to all campaigns. 

ALOHA

          Marketing & Business Analysis Manager |  (June 2016 - October 2016)

Detailed Experience: 

  • Managed all core functionalities on a marketing and revenue generation standpoint. Worked on marketing initiatives hand in hand with the top management team along with the existing marketing workforce. 
  • Provided a 18% uplift in revenue month over month along with a 9% decline in spend month over month which helped severely stabilize the previous marketing team's efforts. 
  • Steered the business model away from a high churning free trial model to a lucrative business model based off subscriptions and bundled programs creating a solution for the customer base. 
  • Increased email marketing revenue by 40% by strategically creating campaigns that added value and expected conversions from the subscriber base. 
  • Took charge of all brand partnerships and connected the brand on a partnership level with many big brands which evidentially provided for a rise in new customer acquisitions by 16% overall as well as increasing social engagement by 32% overall. 
  • Allocated and managed entire marketing budget across digital media, partnerships and influencers for social growth and awareness. 
  • Procured a 2.5 to 1 return on ad spend on most digital media efforts on Facebook ads, remarketing ads, google display ads, Instagram ads, promoted pins, twitter ads and outreach ads across all channels. 
  • Reported on all KPI and performance metrics through creating visualization dashboards for management and teams to track performance across all channels. 
  • Managed to grow all social media platforms by 3x in the span of 90 days through influencers, shout strategy and like acquisition ads. 
  • Provided input on new product development based on consumer feedback and customer surveys that were created by segmenting buyer behavior. 
  • Worked hand in hand with the CEO to develop brand strategy while still cultivating marketing campaigns for direct response conversions. The relationship developed into a role that gave me liberty to exercise an approach to marketing where I created campaigns from the start of the content for the campaign down to the analyzation of every visitor's behavior on the website in regards to the campaign.

Shredz Supplements & Affiliated Companies

          Director of Business Analysis & Strategy | 2 Years (May 2014-May 2016)

Detailed Experience: 

  • Lead a team of 4 analysts and heading the direct marketing and brand management for five different brands, the main one being Shredz Supplements. 
  • Work hand in hand with the CEO to develop all sales strategies, product launches, campaign management as well as a full daily review of an 80+ page report filled with analytics, company performance, brand development, avenues of improvement, suggested feedback and website analysis. Provide hourly text updates on performance of all brands round the clock including weekends. 
  • Learned database management and MySql query writing to provide for efficient and effective live reporting through dashboards such as Cyfe. 
  • Lead the overhaul of social media management by analyzing growth through our proprietary system built in house and learned how to grow each account over 10,000 followers per day alongside the social media team.
  • Identified methods of outreach and driving traffic and visitors to all sites and platforms helping create the perfect sales funnel starting with the lead. 
  • Performed and analyzed A/B Testing on all methods of sales and all avenues collectively. In addition, conducted heavy A/B testing for email marketing campaigns ranging from retention campaigns all the way to abandoned cart campaigns. Provided follow up reporting and suggestion on optimization.
  • Lead director of all upper management meetings for all marketing and revenue related ventures and planning. Involved in the planning, development, structure and implementation of all product launches, sales and company campaigns.
  • Worked hand in hand with the Chief of Operations to make sure inventory levels were carefully gauged and proper adjustments were always made. Worked hand in with the Chief of Technology with all tech implementations and site management along with SEO efforts and ad management on Google Adwords. Worked hand in hand with the Chief Strategy Officer to build a robust plan for our app marketing and customer experience development.